Most vendors spend more energy negotiating the the agent commission than they spend evaluating whether the agent can actually negotiate on their behalf.That instinct is understandable. Commission is the most visible cost of selling a house. Because it is expressed as a percentage of an unknown sale price, it often becomes the number vendors… Read More

There is an irony at the centre of how first home buyers use property data. The buyers who rely most heavily on suburb medians to make their decisions are typically researching the suburbs where those medians are least reliable.Affordable suburbs - outer ring, lower price point, modest transaction volumes - produce median figures that look … Read More

Most vendors who invest in home staging think they are paying for their property to look beautiful. They are actually paying for something more specific - the removal of reasons buyers use to justify paying less.That distinction matters because it changes how staging should be evaluated. A beautifully presented property that still leaves bu… Read More

Most interstate buyers researching Adelaide arrive with a mental model built somewhere else. They know how Sydney moves - the investor cycles, the auction clearance rate obsession, the sharp corrections that follow rate rises. They know the Melbourne density dynamic, the inner suburb premium, the way sentiment shifts faster than fundamentals. They … Read More

Most vendors who invest in home staging think they are paying for their property to look beautiful. They are actually paying for something more specific - the removal of reasons buyers use to justify paying less.That reframe changes how the staging decision should be made. The question is not whether the property will look impressive at the… Read More